The CatchOfTheDay group has added another online retailer to its portfolio.
The owner and operator of catchoftheday.com.au, scoopon.com.au and groceryrun.com.au has acquired a majority shareholding in specialist daily deal wine site vinomofo.com, which was founded by Andre Eikmeier and Justin Dry 12 months ago.
Gabby Leibovich, co-founder of the CatchOfTheDay group, said the need for specialised knowledge and established supplier networks within the wine sector led the company to pursue an investment strategy as the preferred method to penetrate the high growth wine, beer and spirits market.
“We wanted to shake up the wine category with something fresh and exciting and were very impressed with Vinomofo’s take on the space, with a daily deal site that brings together expert recommendations and carefully curated wine deals at amazing prices,” he said.
“Andre and Justin not only have an incredible understanding of wine and the sector, they also understand the online world and what it takes to build a successful business in this space."
Headquartered in Adelaide, South Australia, Vinomofo has over 30,000 active subscribers and has established supply relationships with over 200 of Australia’s producers.
Leibovich says the investment made sense for both businesses by delivering Vinomofo the perfect platform to take their rapidly growing business to the next level, and to CatchOfTheDay an established credible brand and management team to best represent its group in the online wine space.
“Through the deal Vinomofo can enjoy access to best in class systems as well as warehousing and logistics capabilities to support its growth, not to mention opening the door to over 2 million potential new subscribers through CatchOfTheDay’s database.”