Masters has just launched masters.com.au, an online store offering a huge range of DIY products for home delivery.
With more than 10,000 products available, Masters CEO Don Stallings says this is a great step forward to competition.
“Overnight, Masters will become a truly national brand, bringing choice and low prices to home renovators from Weipa to Wangaratta.”
masters.com.au will launch with a great selection of popular home improvement products including lamps, wallpaper, rugs and outdoor furniture to hardware items such as power tools, plumbing, building supplies and cement.
"We know from other home improvement retailers around the world, including our partner Lowe's in the US, that more and more customers are opting to buy home improvement products online or to use online sites to compare prices and product information. Customers have the power at their fingertips and Masters fully intends to cater to every customer, regardless of how, when and where they want to shop with us."
The growth of the online store will complement the rollout of the physical store network, which is on track to launch 15-20 stores a year.