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Retailers profiting from more than eggs this Easter

Image: Peter Alexander

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It’s not all about chocolate for consumers this Easter. Instead, retailers including Cotton on, Lush, Pottery Barn, Peter Alexander and Bras N Things are offering non-edible holiday collections.

At Cotton On, shoppers can purchase a range of bunny-themed apparel, from slippers for kids to pyjamas for adults.

Sleepwear retailer Peter Alexander has gone all out with its ‘Some bunny loves you’ range, which includes rabbit, chicken and lamb pyjamas along with an adult bunny onesie.

Meanwhile, Kmart is selling Easter themed crackers, bunting and trees and baubles for all your Easter decorating needs.

Robert Day, Kmart business manager events and food, told the Herald Sun that customers are looking for a reason to celebrate.

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“As people’s lives become busier and more complicated, it’s important that we use events such as Easter to pause, get together and appreciate what we have; customers love eating chocolate at Easter but more and more are using Easter as a time to get together and celebrate as families,” he said.

For those that refuse to give up the good stuff (aka chocolate), UK department store Harrods has just the thing to make your Easter egg hunt one to remember. The retailer has partnered with French born, London based artist Camille Walala on a range of limited edition chocolate eggs, which customers can purchase for just £350 ($583) each.

In other news…

We caught up with Bruce Jeffreys, the co-founder of glasses retailer Dresden, which has has mastered the art of keeping things simple by selling just a single style of frames. Read our interview with Bruce here.

Can yet another German food brand find a home down under? It looks like Lidl will be appearing on our shores soon, so read up on the impact that could have here.

This week’s contributor, Katja Forbes, talks all things tech with a cheat sheet on the tools that could take your business to the next level. Find that here.

Then there’s the ambitious marketing campaign put out by the Strand Arcade in Sydney. Read all about it (and check out the interactive, shoppable music video) here.

Finally, we look at the impact of Cyclone Debbie on retailers in North Queensland and Northern Rivers. Read all about it here.

 

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