Aldi Australia has been named Supermarket of the Year 2016 at the Roy Morgan Research Customer Satisfaction Awards.
Leading the supermarket category, Aldi was recognised for its high level of customer satisfaction in Australia, as judged by over 50,000 consumers throughout the year.
This is the fourth time that Aldi has taken out the top honour since the awards were established in 2011.
An Aldi spokesperson said that the award shows its low prices do not have to equal low quality or poor service.
“In fact, we show that it can mean the opposite,” the spokesperson said. “We also know that having the lowest prices in the market is what customers have come to expect from Aldi, and we will not betray this trust.”
The spokesperson also said that Aldi is committed to evolving along with its customers. The retailer plans to refurbish its existing stores with a new format, which has already trialled in stores on the eastern seaboard and in South Australia and Western Australia.
These new stores include clearer signage, redesigned shelving, energy efficient lighting and expanded produce bays.
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