Ikea Australia customers can now visit the store wherever, whenever with the launch of the Ikea Virtual Reality store.
Shoppers can ‘walk’ through the store, browse products and, in areas where online shopping is available, make purchases.
The announcement comes soon after the retailer introduced a new online shopping experience in the ACT and surrounds, Tasmania, North Queensland and the NT.
Ikea Australia multichannel specialist Malcolm Haylett said the Ikea Virtual Reality Store is about bringing online shopping to life in a new, interactive way.
“The Ikea Virtual Reality store has been developed to support our online shopping service. We know that it’s important for customers to see and experience our home furnishings range. Ikea has recently made a move towards online retailing, but we want to offer the full Ikea store experience to our online shoppers,” he said.
“We know that Ikea customers like to look online for inspiration before making a purchase. The Ikea Virtual Reality store is simply a different and more immersive tool that allows you to do that.
“Through the innovative tool you can stand in a room-set and visualise it as if you were there in person, and you can for example, see our full range of sofas or beds at a glance. In the IKEA Virtual Reality store you self-navigate the experience as if you walking an IKEA store.”
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