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The small business redefining its in-store experience

 

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A Brisbane retailer is trying to go beyond the traditional bricks and mortar shopping experience and become a community hub for its customers.

Photographic store CameraPro, which stocks everything from cameras to tripods and drones, has expanded its Newstead, Brisbane store in order to offer customers a personalised experience.

The store had doubled in size to include a ‘touch and try’ camera station as well as a café-style workspace for photographers.

CameraPro founder and managing director, Jesse Hunter, said he sees photography as a powerful storytelling medium and something that brings communities together.

CameraPro

CameraPro founder and managing director, Jesse Hunter.

“I saw a need in the market for a store that really offered high level professional photography equipment and relationship-based customer service,” he said.

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“CameraPro has worked extremely closely with our key suppliers in order to develop what we believe will create the optimum customer experience.

“This includes an engaging retail environment with extensive access to products to touch and try, lunch time in-store tips, tricks and workshops, and [an] extensive photographic equipment range on display.”

According to Hunter, the ability to test professional products from the likes of Canon Australia will break down the barriers customers usually encounter when wanting to buy camera equipment.

The new store was launched with a two-day event over 9 and 10 December that featured workshops, entertainment, food trucks and even lizards and snakes for a reptiles and wildlife photography workshop.

 

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