David Jones will unveil its two new, fully redeveloped flagship Melbourne CBD stores today. The launch follows three years of work and an investment of approximately $250 million in buying the land and redeveloping the stores.
“David Jones has a strong heritage in Melbourne,” said David Jones CEO Paul Zahra.
“The very first department store in Melbourne’s Bourke Street Mall was Buckley and Nunn, which we acquired in 1983 and we are delighted to be launching a department store that will deliver to customers in Melbourne an unprecedented experience in retail excellence.
“Our two new CBD stores have been inspired by the best international department stores and reflect the very latest trends in global retailing. They stock the best national and international brands, offer the very best in customer service and play an important role in the community through the Rose Clinic on level three of our Women’s store, which will offer in-store breast screening to more than 7000 women each year,” Zahra said.
“Our $250 million plus investment in the redevelopment of our two flagship Bourke Street stores has not only redefined department store retailing in the Melbourne market but has also provided our business with a solid platform to capitalise on the enormous growth opportunities that exist in the broader Melbourne market. The performance of our new Doncaster store is a testament to this.”
To coincide with the launch of the two new Bourke Street Mall David Jones stores, trading hours have been extended for the opening week. From Sunday 15 August 2010 trading hours will be permanently extended across all David Jones stores in Victoria.