By Aimee Chanthadavong
The Coffee Club has made way for its international expansion into Malaysia after signing a licencing agreement with Warung Sentral Sdn Bhd.
With store rollout plans still being finalised, The Coffee Club hopes to open its first Malaysian store by December. But there are plans to have at least 10 stores opened across Malaysia by 2017.
The Coffee Club CEO Jason Ball told RetailBiz Malaysia will play an important role in the brand's growth in Asia.
“We want to meet the strong demand from coffee lovers around the world that are looking for a reliable and high-quality café experience – our aspiration is that The Coffee Club will be renowned worldwide,” he said.
To ensure its success in the Asian market, The Coffee Club has tailored its menu accordingly.
“Iced coffee beverages are much more popular in hot Asian climates so we will work locally to develop a menu offering which suits the needs but is also close to The Coffee Club values and proven structure,” Ball said.
Its expansion in Malaysia follows The Coffee Club’s recent deal between Minor Food Group and Al Nasser Holdings to expand the brand into the Middle East and North Africa.
“There are many successful Australian companies already expanding overseas. It’s about finding the right fit and working with local demand, culture and businesses to succeed,” Ball said.
The Coffee Club currently has 66 international stores with 46 in New Zealand, 12 in Thailand, three in China, three in Egypt, and one each in the Maldives and New Caledonia.