RetailBiz went for a stroll around the new Emporium in Melbourne this week to see what all the fuzz was about.
David Jones and Myer are both connected via footbridges. For its store, David Jones opted for consistency, with a much more traditional layout than Myer, similar to their Pitt Street store in Sydney. Signs for ‘Click and Collect’ online shopping were noticeable as the company pushes to become a successful onmi-channel retailer.
Dick Smith has two stores in the new complex, the traditional electronics retailer and a ‘fashtronics’ concept store Move. Dick Smith has stuck with what it knows when it comes to layout and design, adding in pink balloons to remind shoppers Mother’s Day is fast approaching.
A look at the curved landing stations housing the escalators and brigding the port and starboard sides of the catamaran-esque design.
Blonde-on-black lighting and parallel lines play a large role in the Emporium's aesthetic.
There were many stores still under construction behind ‘coming soon’ signs, including one ‘Exciting New International Retailer’ next door to Uniqlo. Who could it be?
Lavazza and Nespresso each have store-in-store concepts at the Emporium.
Popular coffee machine retailer, The Beanery, is now at the Emporium.