On 18 November 2014, Williams-Sonoma, the North America-based retailer specialising in high-quality products for the home will open four stores in Chadstone Shopping Centre for iconic kitchen and home furnishings brands Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm.
The opening in Chadstone Shopping Centre will be the first Melbourne-based stores for Williams-Sonoma, Pottery Barn and Pottery Barn Kids, and the second for West Elm.
The four stores will sit side-by-side on the lower level in the west mall of Chadstone Shopping Centre. In a global first, all four stores will be interconnected allowing shoppers to move easily between stores and shop across all four brands.
Occupying a total of 2,505 square metres of retail space, this will be the company’s biggest retail footprint in Australia. The four stores will employ 140 staff full-time and part-time staff.
“Melbourne’s vibrant culinary and design culture is globally recognised and we are excited to continue our global expansion by opening four stores in this thriving city in time for the Christmas season, said Ron Young, Senior Vice President of Global, Williams-Sonoma, Inc. “We look forward to sharing our exceptional home furnishings, unique in-store experiences and outstanding customer service with local shoppers”.
Williams-Sonoma, Inc. operates stores for Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm in Bondi Junction, Chatswood Chase and Chadstone Shopping Centre, a standalone West Elm store on Chapel Street and a multi-brand store in Canberra Outlet Centre.
Source: Williams-Sonoma media release.