This year Flash Graphics was chosen by Heinemann, one of the world’s largest travel
retailers, to provide innovative graphic display solutions for its Sydney International Airport
outlet.
Heinemann’s brief to Flash Graphics was to match the high-end look that they were
renowned for throughout Europe.
The installation of Flash’s custom Tuffline LED light boxes with dye sublimated stretch
fabric graphics has provided Heinemann’s visual merchandising team the flexibility to
install interchange and replace graphics quickly and easily.
Britta Neu, Heinemann’s trade marketing manager, says, ‘Flash Graphics LED light boxes
have had a powerful impact on the quality of our graphic displays resulting in a visual
impactful shopping experience.
Matt Horn, Flash’s project manager says, ‘Light box messaging means clients no longer
need to rely on in-store lighting fixtures for their graphic displays. They now have the ability
to easily manage the changing needs of their displays on a day-to-day basis, while
dramatically reducing costs’.
So far Flash Graphics has provided over 80 units to Heinemann with more installations in
the pipeline.
Light boxes have long played an important role in creating retail theatre. Light boxes
manufactured by Flash at their factory in Marrickville, NSW are extremely bright, evenly lit,
and can be custom made to almost any size.
About Flash Graphics
Established in 1986, Flash Graphics has production facilities in Sydney, Brisbane and
Canberra and is part of a global network with associated offices in Hong Kong, Tokyo, Los
Angeles, New York, London, and other locations worldwide. Flash directly employs more
than 40 staff and has twice been nominated as one of Australia’s top 100, fastest growing
businesses.