Iconic brandTip Top has dragged it's famous "Good on ya mum!" jingle into the modern day era with the help of George Weston Foods (GWF) and a new back to school campaign while also creating100 new jobs in the old Kellogg's factory in Wyong Shire.
Famous for its great tasting bread and ‘Good on ya mum!’ jingle, the Tip Top brand has been a firm family favourite since 1958, having continuously innovated with its range of products in the category.
With a new TVC featuring a fresh take of the jingle now on-air, the new campaign supports a wider plan to modernise the masterbrand, that after months of testing, also sees it take on a new look and design with its logo, packaging and point of sale in-store.
“Tip Top is the biggest bakery brand in Australia and this masterbrand refresh will ensure it stays relevant for generations to come. With a more energetic take on the famous jingle and a story that celebrates the joy Tip Top brings to Aussie families, I am excited about the future for Tip Top”. said Graeme Cutler, Marketing & Innovation Director at GWF.Coinciding with ‘back to school’ period, the new campaign sees a new TVC airing nationally across TV and digital platforms.
The creative for the ad brings to life the excitement kids feel when they are given food they love.
Titled, ‘The Food Dance’, it also features a more modern take on the iconic Tip Top jingle that most Aussies have grown up with. With a new version that is more upbeat and playful, it provides a perfect backdrop for the new TVC.
The wider campaign to modernise the brand is further being supported with retailer point of sale, digital, social and PR activity that will be rolled out across the year.
To watch the TVC, go to: https://www.youtube.com/watch?v=71_siXzj_1s
Tip Top acquires old Kellogg’s site, creates 100 jobs
Over 100 new jobs will be created in Wyong Shire with Tip Top Bakeries announcing today the acquisition of the vacant 25,000sqm site at Charmhaven that was formerly owned by The Kellogg Company.
The household bread brand will invest millions in refurbishing the site to extend its existing bakery and distribution network, creating 100 jobs in Wyong Shire in the coming years.
Mayor Doug Eaton said it was great news to kick-start the year and welcomed Tip Top to the Shire.
“Having a well-known company like Tip Top make the business decision to invest millions of dollars on establishing a new facility here is a big tick of approval for the Shire.
“It follows the recent set-up in the Shire of other multi-million dollar facilities by Cordina Chickens and Life Health Foods, and adds to our existing food manufacturing cluster, including major household names like Sanitarium and Mars Foods,” he said.
“Wyong Shire is bucking the national trend in attracting jobs growth in this industry and overall jobs growth for the Shire is at 2.6% – much higher than the national jobs growth rate,” he said.
“It shows again that Wyong Shire and the Central Coast are in a strategically perfect position for companies to produce and distribute products nationally, and take advantage of export markets where there are now more opportunities, thanks to new free trade agreements.
“Wyong Shire is on key transport corridors, close to major ports, equi-distant to Melbourne and Brisbane and still has very affordable sites compared to Sydney.
“Our economic development team has worked tirelessly with Tip Top’s parent company George Weston Foods to manage planning issues for the site and facilitate the deal.
Mayor Eaton said that Council is now in a position to offer incentives to companies where jobs will be created in the Shire.
“I recommend that anyone interested in pursuing this speak to our economic development team,” Mayor Eaton said.
“We will continue to focus on pursuing new jobs for Wyong Shire under our Economic Development Strategy, and hope to make several other announcements in the near future,” he said.
Andrew Cummings, Managing Director of Tip Top Bakeries said they were delighted to be adding to their bakery network at a time when many manufacturers were consolidating and closing sites.
“This exciting multi-million dollar investment will ensure we continue to produce and deliver the highest quality product, daily across Australia and are working to fulfill our ambition to become a leading bakery company in Australia and New Zealand,” Mr Cummings said.
“We investigated a number of sites in different locations and Wyong Shire came up on top with the best business case for our needs,” he said.
“The site will undergo significant refurbishment over the coming year.”
Tip Top Bakery has three other NSW-based bakery and distribution operations at Newcastle, Chullora and Ermington and 11 manufacturing plants across Australia.