Go-to music source Pandora has partnered with Woolworths to launch Australia’s largest internet radio network in a retailer.
Shoppers across 970 Woolworths stores Australia wide will be able to listen to specially curated, exclusive Pandora stations every day of the week.
Known as Woolworths Radio – Powered by Pandora, the music will be updated on a regular basis to reflect different shopping times, locations and experiences. In addition to the in-store music, customers can also access the station through the Pandora app.
Woolworths general manager for marketing operation, Rod Evenden, says it’s all about providing customers with the best service possible.
“Woolworths is very focused on delivering a great in-store experience for our customers, and we are delighted to have partnered with Pandora and Mood Media to provide our customers with songs and music they enjoy and can relate to,” he says.
“Music plays an important role in setting our mood, whether it’s in a Woolies store, travelling in the car, or cooking dinner at home. Now customers can tune into great music via Woolworths Radio on the free Pandora app.”
The specially curated playlists were made possible by Pandora’s Music Genome Project, a deeply detailed, hand-built musical taxonomy, which powers the personalisation of Pandora internet radio by using musicological DNA. To implement the technology behind the instore music platform at Woolworths, Pandora partnered with Mood Media, an integrated provider of in-store customer experience solutions.
Pandora, ANZ director of business development Rick Gleave says Woolworths provides a unique and new environment for music.
“This partnership extends Pandora’s ability to bring a unique selection of music experiences to every listener in Australia, whether through their own earbuds on the go, in their car, or when they are shopping for the family at Woolworths. As we continue to scale, this illustrates the joy Pandora can bring to every listener in the country no matter where they are.”