Shoppers will be able to bypass the post office this Christmas with new delivery hubs popping up at Westfield shopping centres in New South Wales, Victoria and Queensland.
The service is an initiative from the Toll Group and will operate seven days a week to help consumers avoid long queues and provide competitive pricing for fast domestic parcel deliveries.
According to Click Frenzy managing director, Grant Arnott, the pop-ups are tapping into a market that is ready for disruption.
“Toll’s pop-up delivery service offers a convenient delivery alternative that is both consumer and retail friendly,” he said. “The retail industry has been calling out for a shakeup to improve logistics and the customer experience.
“Toll’s service is exactly what the market has been looking for to invigorate the shopper experience and stimulate further growth.”
Luke Condon, general manager of consumer and ecommerce at Toll Global Express, said shoppers are demanding lower prices and greater convenience for deliveries across both bricks and mortar and online shopping.
“The pop-up hub is a first for toll and we are excited to bring shoppers greater flexibility, better pricing and access to our vast delivery network capabilities,” he said.
The pop-ups have been well received by shoppers, who are taking advantage of prices as low as $10 to ship to most locations in Australia.
“Demand has exceeded our expectations,” said Condon. “We see enormous opportunity to improve the retail experience through better logistics solutions both in the traditional and digital space and that is where we are focusing our investment and innovation.”
Customers at Westfield Bondi Junction (NSW), Doncaster (VIC) and Carindale (QLD) will be able to access the service. Toll said it plans to look at expanding the pop-up hubs to additional retail outlets during future peak periods like Easter and Christmas.
To prepare for this year’s Christmas rush, Toll has increased its delivery fleet by up to 30 per cent in key locations and has increased staff by 150 per cent. It has also invested more than $320 million in new warehouse facilities across Melbourne and Sydney during the last 18 months to ensure on-time delivery.
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