Mirvac is expanding its Australian-first rapid delivery retail model, WeShow, to three new locations across New South Wales and Queensland, following a successful pilot program at East Village shopping centre in Sydney.
Rolling out at Birkenhead Point Outlet in Sydney, Toombul Shopping Centre in Brisbane, and Kawana Shopping World on the Sunshine Coast in November, the WeShow retail solution enables brands to reach new customers and facilitate business growth in a physical setting without the cost and challenges of setting up a long-term store.
WeShow removes the barriers to entry into bricks-and-mortar space for small businesses and progressive brands through its sustainable and flexible fit-out and terms, in addition to access to design, merchandise and marketing experts.
Mirvac general manager of retail, Kelly Miller said as the retail industry continues to evolve, WeShow is an alternate offer and will support digital focused brands in delivering an omnichannel retail experience, using Mirvac’s physical retail space to grow consumer trust, brand loyalty, and revenue.
“WeShow allows brands to test a new audience or market, build customer base and physically engage in their own way. Our pilot demonstrates that by removing the barriers to entry into bricks and mortar, brands can showcase their products, interact more deeply with their customers and evolve their offer, with the support of Mirvac,” she said.
“This partnership model will change the way brands think of shopping centres and the traditional landlord relationship. This is ‘new retail’ for a digital and customer focused era. Connecting partners with our audiences, providing brands with opportunity for growth and testing, and with flexibility at the core, WeShow will redefine the partner and shopping experience.”
Pilot partner for the concept, luxury accessories brand, Hills & West was exposed to more than 13,000 new customers in 12 weeks. The brand saw a 300% uplift in sales and a 26% profit increase compared with the prior corresponding period.
The Small Business Association of Australia (SBAA) has partnered with WeShow in support of the retail model.
“We are proud to partner with Mirvac, removing barriers to entry for traditional retail and helping small businesses access a new sales channel,” SBAA CEO and founder, Anne Nalder said.
“Our mission at the Small Business Association is to ensure Australian SMEs have equitable access to programs, services, technology, and support to be successful in the global economy. WeShow celebrates this vision and gives small business an unprecedented platform for success.”