Nescafé partners with R U OK? to drive meaningful conversations in the workplace

Nestlé Professional is encouraging Australian workers to share a cup of Nescafé coffee and ask, R U OK? with Nescafé entering into a three-year partnership with public health promotion charity, R U OK? as the official ‘cuppa’ partner.

The collaboration is designed to encourage Australians to check in with their loved ones or colleagues over a cup of Nescafé coffee and use these moments of connection to ask the question, ‘are you OK?’.

To celebrate the partnership, Nestlé Professional has unveiled a limited-edition 1kg tin of Nescafé Blend 43. Made in Gympie, Queensland, the new bold, yellow tin is designed to prompt important conversations in the workplace.

Nestlé Professional general manager, Kristina Czepl said, “Whether it’s in the office kitchen, staff breakroom or facilities site, Nestlé Professional has a legacy of bringing workers together over a cup of Nescafé Blend 43 coffee.

“Through our partnership with R U OK? we want to inspire people to use these moments of connection to simply ask the question, ‘are you OK?’, and start a meaningful conversation that could change a life.”

R U OK? CEO, Katherine Newton, said, “We are grateful to welcome Nescafé on board as our official ‘cuppa’ partner. Taking the time to catch up over a coffee is a good time to meaningfully check in with a colleague or loved one.

“We know the positive impact an R U OK? conversation can have when people know and trust each other. This usually means that trust has been built over time, they’re familiar with each other’s routines and behaviours, and they likely know what’s going on in each other’s lives. That’s why asking the question, ‘are you OK?’ can make a real impact in the workplace.”

The limited-edition R U OK? x Nescafé Blend 43 1kg tins are available to purchase from wholesale office and foodservice distributors, including Bidfood, NAFDA, Countrywide, PFD, Campbells, Winc and Blackwoods (RRP $58).

The new tins also feature a QR code that guides Aussies through to R U OK? free resources to help understand when and how to ask, ‘are you OK?’ in the workplace, schools and local communities, every day of the year.