American Express and delicious. have come together for the fifth consecutive year for American Express delicious. Month Out (AEDMO) 2024, returning May 1 to 31, 2024.
The month-long event returns to Sydney, Adelaide, Melbourne and Brisbane, with dining offers, exclusive experiences and one-off events designed to encourage everyone to enjoy the dining culture of their city.
American Express vice president of brand, marketing and member experience, Naysla Edwardssaid, “Since its inception, AEDMO has become a highly anticipated event that celebrates the joy of dining out while providing an important boost to the Australian hospitality and dining industry.
“In addition to hundreds of dining offers and unmissable events and experiences, we are also extending our exclusive American Express Card Member offer to more than 50,000 restaurants, cafes, pubs and bars across Sydney, Melbourne, Brisbane, Adelaide and for the first time Perth, by giving our eligible card members a credit back when they dine out.
“This AEDMO, Amex Card Member offer has contributed over $80 million to the local dining industry and has supported tens of thousands of restaurants and dining venues since 2020 and we’re thrilled to be continuing to support the hospitality sector.”
delicious. editor-in-chief Krysia Bonkowskisaid, “Every May, the entire delicious. team clears its calendar for our biggest month of the year. Held across thousands of venues, AEDMO is a celebration of Australia’s dynamic dining scene. From great-value restaurant meals through to lavish foodie events, our program offers something for every taste and budget.
“For the fifth year of the campaign, we’re thrilled to once again be working with American Express. As our naming rights partner, they have been a part of this initiative since day one, sharing our own obsession with Australia’s vibrant hospitality industry. It’s already shaping up to be the most delicious month yet.”
AEDMO will launch on Wednesday May 1 with a special long lunch on Loftus Street in Sydney’s CBD, as well as free and ticketed events at Jacksons on George.
The American Express Shop Small Dining Village returns, and will pop up at the front of Customs House, serving up some of Australia’s favourite Shop Small cafes, restaurants and bars for purchase.
Supporting partners for the month-long event include Galliano and NON along with voco Melbourne, Hotel Indigo Brisbane, and Hotel Indigo Sydney.
The Daily Telegraph and The Sunday Telegraph (NSW), Herald Sun and Sunday Herald Sun (VIC), The Courier-Mail and The Sunday Mail (QLD), The Advertiser and Sunday Mail (SA) are on board to help inform consumers about offers and experiences available throughout May.
The Month Out will be supported by a fully integrated three-month marketing and editorial campaign.