Australian beauty retailer, MECCA has partnered with global payments platform, Adyen, to streamline payments, amplify customer experience, and enhance fraud protection capabilities.
For 27 years, MECCA has revolutionised beauty and retail in Australia and New Zealand, drawing over four million annual customers through 110+ stores, an advanced e-commerce platform, and a top-tier rewards program. MECCA sought a payments partner to enhance its customer experience, online and in-store.
MECCA chief technology officer, Michael Hobsbawn said, “Customers truly are at the heart of our business, and so we want to make sure every single step of their interactions with us are spot on. By the time a customer has chosen their products and made their way to checkout – either online or in-store – the last thing we want them to experience is a technology glitch, or an unnecessary complication.
“Adyen has helped us to create a simple and reliable payment solution for our customers that can scale with us as we continue to grow and our customers’ needs change.”
MECCA has adopted Adyen’s Unified Commerce and Pay-by-Link technology stack across its operations. With Unified Commerce, MECCA can instantaneously capture payment transactions and real-time shopper insights in a single overview. This integration not only allows the retailer to deliver cross-channel experiences but unlock insights into customer behaviour.
Pay-by-Link technology gives customers the freedom to pay however they’d like, regardless of the purchase channel or location within the store. These solutions empower MECCA’s customer care team to more easily process refunds and help with any exceptions that arise.
Given the volume of transactions across its 110+ touchpoints, safeguarding transactions was also critical.
“Nothing is more important than protecting our customers’ data, and so we’re always looking at new ways to strengthen our systems against fraudulent transactions. Adyen’s security credentials are top notch, helping us to streamline our approach to fraud by improving decision-making on payments,” Hobsbawn said.
Adyen country manager for Australia and New Zealand, Hayley Fisher commented, “As retailers continue to seek ways to personalise their customer experience, the payment process becomes an important consideration as it serves as a pivotal touchpoint where customer satisfaction and brand loyalty are solidified.
“By consolidating transactions into a singular view, not only do we enhance operational efficiencies, but also gain rapid and invaluable insights. At Adyen, we are excited to collaborate with MECCA, empowering them to craft seamless experiences for their customers both online and in-store, all the while bolstering brand protection in an era marked by increasing fraud risks.”