Australian Commercial Mix Modelling (CMM) platform, Prophet has appointed Hamish Mogan to the role of chief operating officer (COO) and vice president (VP) of marketing science. He is Prophet’s first COO since the company officially launched its commercial-mix modelling platform in March 2024.
Prophet’s landmark integration of advanced mathematics has already attracted a $5 million seed investment from an investor roster of industry professionals, seasoned entrepreneurs, and elite athletes.
Commenting on his appointment, Mogan said: “I did a significant amount of due diligence on Prophet prior to joining. I needed to ensure that this was much more than just another MMM platform. It needed to be a true decision-engine – and it is.
“Prophet is a system that helps CMOs in what is one of the hardest and most challenging jobs in the world right now. Prophet provides CMOs and organisations with the ability to design experiments, measure strategies, optimise and predict outcomes, enabling them to hit both their marketing and business objectives.”
Prophet CEO and co-founder, Jordan Taylor-Bartels said, “Prophet is a sophisticated intelligence system that can answer a multitude of commercial and marketing conundrums in real time. By introducing Hamish and his experience directly into our executive team, Prophet can super-power its engine with direct customer understanding and empathy. Hamish unlocks a multitude of doors for Prophet to be even more effective.”
Prior to joining Prophet, Mogan worked with Facebook (Meta) for five years, where he headed up marketing science for the retail and e-commerce sectors across Australia and New Zealand. He has also held leading data science and analytics roles at companies such as Sportsbet, EY and Les Mills.