Bubble tea brand, Gotcha Fresh Tea (Gotcha) has opened new locations across Australia and internationally.
In June, Gotcha launched new stores at Doncaster and Waverley Garden in Victoria, Adelaide Myer Centre Rundle Mall, World Square in Sydney and a new flagship site at the Sydney Fish Market.
The only international bubble tea brand founded in Australia is also increasing its global market presence with a new store in Mexico, 10 more stores under negotiation, and is strategising for 100 stores within the Mexican market.
Gotcha currently has more than 200 stores globally and more than 50 in Australia alone. With further store openings in the pipeline during 2024, Gotcha plans to reach 100 Australian stores within the next three years.
It also plans to open 20 more stores in Saudi Arabia this year, where its offering is particularly popular, with Gotcha Jeddah generating US$1.3 million in sales.
Gotcha founder and owner, Roger Fu said, “From the outset of Gotcha in 2018, we’ve endeavoured to offer an exceptional bubble tea with multiple points of difference to the offerings of our competitors.
“Our franchisees are well-supported, and this is key to our business strategy. We consult our franchise partners and have one of the lowest franchisee turnover rates in the industry.”
Gotcha launches a new product series every quarter and is currently working on a unique Bubble Tea Gelato. The company is also working on the development of a new ‘super’ machine to streamline the bubble tea creation process and reduce labour costs by more than 20%.
“We are incredibly proud of our growth and excited about the future. Our new stores in key locations demonstrate our commitment to bringing the freshest and highest quality tea to more customers. We look forward to welcoming new franchisees and partners to join us in our journey,” Fu added.