Annex Cloud’s enterprise-level Loyalty Experience Platform, which transforms customer loyalty experiences for global businesses, is now an SAP Endorsed app, available for online purchase via the SAP Store.
With SAP Emarsys’ Customer Loyalty research highlighting the shifting loyalty landscape in Australia, brands must work smarter to build long-lasting brand affinity. The insight suggests that 22% of consumers think retailers and brands need to do more to maintain their loyalty, and 33% claim they now prioritise cost over brand loyalty.
Yet with 48% of shoppers expecting personalised offers and deals in return for loyalty, there is a clear opportunity for brands to build deeper customer relationships and drive revenue with personalised loyalty programs.
The integration between the SAP Emarsys customer engagement platform and the Annex Cloud SaaS loyalty management platform is enabling brands to overcome this loyalty challenge. By incentivising customer interactions to collect rich zero and first-party data, it delivers highly personalised, loyalty-driven omnichannel experiences.
Connecting Emarsys to AnnexCloud’s Saas loyalty experience platform gives the marketer access to enhanced loyalty data for AI-driven customer segmentation capabilities at scale, leveraging data points such as loyalty status, average order value and product affinity.
Annex Cloud senior vice president GTM, Erin Raese said, “While the research shows customers are fickle, there is an enormous opportunity for brands to use loyalty strategies, and the data collected, to elevate their customer relationships by delivering meaningful relevant experiences, driven by loyalty data and AI, that motivate customers to engage and purchase. The combined solution that Annex Cloud and SAP Emarsys offer enables organisations to personalise at scale.”
SAP Emarsys regional vice president of revenue for APJ, Silvana Tagand added, “Achieving SAP Endorsed status for its Loyalty Experience Platform highlights the success of our partnership with Annex Cloud and will help us drive innovations, value and revenue for our customers.”