Global financial technology platform, Intuit held Mailchimp’s inaugural flagship event in Australia, From: Here, To: There, in Sydney last week, announcing SMS functionality for marketers and an expanded Canva integration.
The one-day event featured a line-up of panellists, talks, and Q&A sessions from the brightest minds in marketing, AI, and e-commerce including a fireside chat from entrepreneur and inventor of email marketing, Seth Godin, Boost Juice Bars founder, Janine Allis, and appearances from Hamish Blake, Nazeem Hussain, Holly Ransom, Lisa Jones, Stephen Scheeler, Bri Williams, and more.
“Australian businesses are constantly looking for new ways to gain a competitive edge and build stronger relationships with customers and prospects,” Intuit Mailchimp regional director for Australia and New Zealand, Anthony Capano said.
“The integration of email and SMS into one platform equips our Australian customers with a more complete view of their audiences during a time when customer loyalty is at a premium. Meanwhile, our expanded partnership with Canva will simplify the way Mailchimp users approach their design workflow, ensuring consistent branding across all channels.”
Mailchimp’s SMS marketing solution brings together email and SMS channels on a single platform, providing marketers with a 360-degree view of customer engagement. By integrating email and SMS channels into a single platform, marketers can better coordinate subscriber campaigns, while keeping track of their ROI from a centralised dashboard.
By merging separate data sources into comprehensive customer profiles, Mailchimp SMS takes channel consolidation to a new level, powering automated cross-channel nurture pathways and redefining the audience connection matrix. Mailchimp’s US SMS customers have seen up to 16 times ROI in the first three months after launching their first SMS campaign.
Building upon its partnership with Canva, Mailchimp’s new integration functionality will soon enable users to automatically synchronise image folders and files with the platform – eliminating the need for manual updates and providing a more efficient workflow.
When working on email campaigns in Mailchimp, users will have shortcuts and actions to ‘Edit with Canva’ embedded in Mailchimp’s email builder, which takes them to Canva. After editing, users can access the updates made to the image in Mailchimp’s context, simplifying the editing workflow.