Driven by a sustainable pursuit of comfort, Boody is taking on the shapewear market with the introduction of the Shaper Range, which claims to be the world’s most comfortable shapewear.
Boody listened to customer demand for shaping garments that are both supportive and comfortable. The Shaper Range is ideal for anyone who’s ever chosen style over comfort as it’s designed to eat, breathe, bend and sit in.
Boody product lead, Rebecca Innes said, “Shapewear has a history of discomfort – being associated with the restriction of movement and acceptance of aches. Consumers, women in particular, have accepted the discomfort in exchange for the confidence that a little extra support can provide. But what if you could achieve that same feeling without sacrificing comfort? That’s where we come in.”
Crafted in Boody’s signature organically grown bamboo viscose, the Shaper Range helps to smooth and contour. The range is highly breathable, moisture-wicking and hypoallergenic.
It’s available in three styles including the high waist g-string, full cut brief and long-length undershort in black and shell with thin elastic leg-openings and cutaway styles to minimise visibility of seams.
Sizes range from XS to 2XL with RRPs starting from $39.95.