New Balance has opened a new UCC store in Melbourne Central, marking the third UCC concept store in Australia.
Located in the heart of Melbourne’s CBD, the store spans 300 square metres, making it the largest of its kind in Australia. Catering to both fashion-forward individuals and fitness enthusiasts, customers can shop the full New Balance range, including iconic lifestyle and performance collections and Made in USA and UK products.
New Balance Asia Pacific direct-to-consumer director, Jonathan Clark said, “We are excited to open the doors to the highly anticipated Melbourne Central store, providing customers with what we believe to be an unprecedented shopping experience and reflection of the New Balance brand.
“Following the successful opening of our first UCC stores in Bondi and Chadstone – and our first Grey Store in Galeries, Sydney – Melbourne Central is the perfect next step for New Balance, with a larger footprint and product offering for our customers and fans of the brand.”
The opening of the Melbourne Central UCC store signals continued growth for New Balance APAC with two more stores planned for 2024.