Global leader in Drive to Store solutions, ShopFully has launched the Shopper Network in Australia, developed in collaboration with Offerista Group.
Widely used by leading retailers in other markets, this initiative will enable ShopFully to engage with over 17 million Australian consumers through more than 150 apps and websites such as News Corp Australia, Catalogues & pffers Australia and Latest Catalogues,
The Shopper Network complements ShopFully’s existing proprietary marketplace, as well as established partnerships with other partners. This collaboration reinforces ShopFully’s commitment to customers by providing an additional Drive to Store communication channel, to enhance digital presence, drive footfall, and boost sales.
Powered by HI!, ShopFully’s AI-driven hyperlocal marketing platform, the Shopper Network allows brands and retailers to interact directly with geolocated consumers, guiding them from information research to in-store purchases and ultimately influencing their buying decisions.
ShopFully country manager for Australia, Brendan Straw said, “The retail sector in Australia is undergoing a significant transformation, marked by strong digitisation that is reshaping the balance between physical and digital spaces to meet the evolving needs of consumers. In this context, brands and retailers recognise the need to adapt their communication strategies by adopting innovative tools that provide highly personalised content, addressing the specific consumer interests and needs.
“The Shopper Network allows us to even more effectively support Australian brands and retailers in driving in-store sales through digital communication. By interacting with an audience of over 17 million consumers, we are consolidating our leading position in Drive to Store. This innovation underscores our ongoing commitment to anticipating and meeting the dynamic needs of the market.”