Poolwerx, the largest pool and spa maintenance network across Australia and New Zealand, has joined the Brisbane Heat cricket team as its new major partner for the next two years.
The Poolwerx brand will feature on the front of the playing and training apparel for the Brisbane Heat teams in the Weber Women’s Big Bash League and KFC Big Bash League for the next two seasons, while also having major signage and activation rights at all Heat home games.
Brisbane Heat CEO, Terry Svenson said the club would take a strong off-field sponsorship team into the coming summer.
“We’re thrilled to welcome Poolwerx as our new major partner. As a Queensland-born organisation performing on the national and international stage and with a focus creating backyard memories, we see a great correlation to the Brisbane Heat and our purpose of ‘Bringing Families Together’,” he said.
“Partnering with Poolwerx means we are well placed to deliver an outstanding result for the game in Queensland. This level of investment in the Heat helps us grow cricket in the community at a grassroots level and support our volunteers. We’re excited to work with Poolwerx to grow their brand and profile among our fanbase and followers.”
Poolwerx CEO, Nic Brill expressed his enthusiasm in teaming up with the Heat for two more years.
“We’re proud to be elevating our commitment with the Brisbane Heat to bring families together this summer and make long-lasting backyard memories,” he said.
“As two iconic Queensland brands, we share many of the same values making this partnership a natural fit. We look forward to collaborating with the Heat to create engaging and memorable experiences for fans and franchise partners, both on and off the field.”
Poolwerx will continue to engage Brisbane Heat fans and clients through its ‘Classic Catch’ competition over the summer. Poolwerx was an official partner last summer, its first with the Brisbane Heat, and has increased that commitment as one of the club’s most prominent sponsors.