Amazon’s sellers in Australia can now benefit from an expanded range of generative artificial intelligence (AI) tools to simplify the process of product listing creation including a new URL listing capability, as well as enriching existing product listings.
The new URL listing feature enables selling partners to start listing on Amazon with a product URL, such as a product on a seller’s own direct-to-consumer (DTC) website. This is automatically parsed by the generative AI tool to create high-quality and engaging listings for Amazon’s store, which the seller can review and submit.
The tool can also suggest attributes such as colour and keywords to help effectively index the product in customer discovery experiences to further enhance and streamline the process of creating product listings.
In addition to the new capability, Amazon recently launched other generative AI-powered tools to simplify the listing creation process. As well as providing a URL to help create listings, sellers can also provide a few descriptive words or upload a product image. The generative AI then suggests product titles, descriptions, and other details. Sellers must review these generated product details before they submit them to ensure accuracy and completeness.
These capabilities use large language models, specifically trained on large amounts of data including Amazon’s own product catalogue to recognise, summarise, translate, predict, and generate text and other content, to help build more comprehensive product descriptions.
Amazon Australia director of seller services, Amit Mahto said, “For our selling partners, writing product descriptions manually can be time-consuming. These AI capabilities reduce time spent drafting listings, enabling sellers to focus on their core business. It also helps improve the customer shopping experience by providing compelling product information. We’re thrilled to be able to offer our selling partners the latest in next-gen AI tools.”
In addition to generative AI tools to create new product listings, Amazon is also leveraging generative AI capabilities to analyse and enrich existing product listings, automatically adding missing information and improving overall content quality. This feature saves sellers time and enhances the customer experience by providing richer, more comprehensive product information.