Leading global ecommerce and marketplace accelerator, Pattern has introduced Pattern Creators to help brands reach new audiences, build brand equity and create engaging user-generated style content through ambassador-led marketing.
Pattern Creators is fuelled by its own proprietary software ‘Current’. The platform centralises all aspects of creator marketing, enabling brands to scale ambassador programs, from recruitment and product seeding to content approvals, campaign management and revenue tracking.
Pattern Australia general manager, Merline McGregor said, “Today’s consumers have a highly tuned radar for inauthenticity. They seek genuine and credible voices. Influencers bring a level of relatability and trust that is unparalleled, making them a critical component in any modern marketing strategy. Pattern Creators helps to bridge the gap between consumer trust and brand engagement and by leveraging authentic ambassador connections, brands can grow awareness and their customer base.
“In a world where social media platforms like TikTok and Instagram thrive on authentic user-generated content, over highly polished branded content, Pattern Creators enables brands to seamlessly engage with existing and potential customers on a deeper level. It does this by generating robust AI-driven ambassador prospect lists with a few simple prompts, allowing brands to identify influencers who can genuinely and effectively tell a brand’s story.”
Pattern Creators enables brands to centralise influencer management across central functions including recruitment, product seeding, contracting, reporting, content approvals and communications. This reduces time and effort typically required to source and manage bespoke influencer talent and content production.
Pattern Creators allows brands to develop their own direct relationship with ambassadors to negotiate diverse commission models, utilise promo codes, and monitor affiliate links, providing clear insights into how an influencer’s endorsement translates into product sales.
“Traditional influencer management platforms typically rely on a pool of existing ambassadors shared amongst all brands. What sets Pattern Creators apart is that we recruit unique creators specifically for each brand we work with,” McGregor explained.
“We also ensure that the brand themselves directly own the relationship with these ambassadors. This approach results in unique and authentic partnerships resulting in quality content production, reflecting the individual needs and identity of each brand.
“Brand leaders understand that scaling a community of creators is incredibly challenging. Our platform supports brands to navigate these complexities much more effectively. By developing strong ambassador programs, this solution sets brands up for success in the next frontier of social media marketing.”