oOh!media has added 12 new shopping centres across Australia to its expanding retail media portfolio. In addition, the company has acquired Blue Tongue Outdoor, further strengthening its presence with 23 more retail centres in Adelaide.
The 12 new oOh! retail centres, located across every Australian mainland state are prime destinations for essential shopping needs. They include Town Hall Square (Sydney), Kingston Village Square (Victoria), Market Central (Queensland) and Butler Central (Western Australia).
In South Australia, oOh! has added 23 retail centres in Adelaide. The deal extends oOh!’s long-term partnership with Blue Tongue Outdoor, and involves owner, David Widdop, who will now work within oOh! to implement the commercial network strategy across South Australia.
In the past six months, oOh! has installed over 200 new digital screens across the country and completed digital upgrades at more than 20 centres, including nine of the 12 newly acquired ones. Furthermore, oOh! has completed the installation of digital screens at more than 50 Drakes Supermarkets stores in South Australia and Queensland.
oOh! chief commercial operating officer, Robbie Dery said, “Our investment in adding these retail centres reflects our commitment to providing agencies and advertisers with a powerful, scalable platform to influence consumer decisions at the point of purchase. This expansion ensures we can deliver impactful, real-time engagement where it matters most.
“Fully digitising our retail network and leveraging advanced digital capabilities and data partnerships strengthens our ability to secure key concession partnerships and drive exceptional results for our clients.”
Blue Tongue Outdoor owner, David Widdop added, “We’ve had an amazing partnership with oOh! since 2008, and I’m excited to continue working with the team. oOh!’s expertise in Out of Home is unrivalled, and I am eager to collaborate with them on managing the transition across 23 of our retail centres in South Australia.”