Salesforce is launching Foundations, a free upgrade that brings key cross-department features to every Salesforce customer at no additional cost.
Foundations includes sales, service, marketing, commerce, and data cloud features, in a new, enhanced user interface (UI), making it easier for businesses to get a unified customer view and build AI-powered experiences across every customer touchpoint.
Key features include opportunity management, case management, email campaigns with targeted segmentation, and secure payment links, designed to improve the user experience and streamline operations without additional costs or data integrations.
Salesforce Foundations customers can enhance their systems with thousands of pre-built third-party extensions and integrations available on the AppExchange, including extended free trials from over 25 leading partners like Docusign, RingCentral, and ZoomInfo.
Unlike other CRMs, which are typically limited to native capabilities focused on one or two lines of business, with Salesforce Foundations, Sales Cloud and Service Cloud now include built-in features for marketing and commerce to help businesses create connected customer experiences without added upfront cost or data integrations.
Salesforce Foundations helps companies drive more revenue with sales, service and marketing teams working in one place; convert closed deals into payments quicker; increase customer loyalty by empowering service teams; personalise customer experiences with unified data; work faster with an updated UI including new left-navigation and an updated homepage that provides a snapshot into a user’s top priorities, and experience the power of the AppExchange at no additional cost with key functionalities including document generation, contract management, collaboration, surveys, sales tools, telephony, and video conferencing.
Salesforce president and chief product officer, David Schmaier said, “With Salesforce Foundations, businesses of all sizes and industries can now automate sales, service, marketing, and commerce with unified customer data on a single platform, empowering them to integrate their entire front office and deliver real time, personalised customer experiences to drive revenue, answer service issues, create marketing campaigns, set up payments, and more.
“Salesforce Foundations will let us get more out of our existing Salesforce investment, and make it easier for our sales teams to get crucial customer data from across service, marketing, and commerce experiences.”
Salesforce Foundations will be available to Sales Cloud and/or Service Cloud Enterprise Edition or higher customers later this year.