Leading returns and reverse logistics platform, Loop has introduced Order Tracking by Loop, a new solution that allows merchants to create custom tracking pages for their customers.
Loop’s new offering will also provide personalised product recommendations to customers, taking order status checks a step further and converting them into revenue. Loop is offering Order Tracking for free through peak season for any brands using their returns solution.
Loop chief product officer, Michael Paulson said, “The addition of Order Tracking to Loop’s post-purchase solution marks our commitment to boosting merchants’ operational efficiency and enhancing customer experience.
“It’s an easy-to-use solution that both merchants and shoppers will love, helping merchants improve performance and repeat purchases while increasing consumers’ confidence through personalisation.”
Within three months of utilising Loop’s Order Tracking solution, jewellerybrand, Electric Picks reduced customer support inquiries related to new orders by 55.5%.
“Loop’s Order Tracking has truly elevated our relationship with our customers. Our previous solution didn’t provide the ability to customise our brand’s unique preferences for engaging with our shoppers,” Electric Picks senior operations manager, Jenna Barone said.
“Now with Loop’s new solution, we’re able to keep our brand front and centre while providing meaningful updates to our customers. Doing so has helped them feel cared for throughout their order’s entire journey.”
Order Tracking by Loop offers shoppers the ability to initiate a return directly from the tracking page immediately after a package is marked ‘delivered’, along with providing easy access to review and manage any terminal shipping errors.
Tracking pages can also embed Loop’s Smart Recommendations engine to encourage repeat purchases. Brands can take advantage of free branded Order Tracking through early 2025.