Leading global provider of technology solutions for out-of-home (OOH) advertising, Vistar Media is expanding its Vistar Academy education platform across the Asia Pacific (APAC) region.
Vistar Academy offers interactive training courses and certifications that delve into the core tools, tips and best practices of digital out-of-home DOOH advertising. Catering to everyone from seasoned experts to those new to the industry, Vistar Academy provides a comprehensive educational experience tailored to meet the needs of a diverse user base.
Since launching in August 2023, the Academy has welcomed nearly 2,500 members, seeing over 1,300 Accelerate certifications granted.
Vistar Media managing director for APAC, Ben Baker said, “The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community with the resources they need to succeed.
“Whether you’re aiming to become an expert in programmatic OOH or seeking to enhance your current knowledge, Vistar Academy offers the guidance and training to unlock new opportunities and accelerate your goals.”
Vistar Academy equips participants with critical strategies for targeting, creative development and campaign measurement to drive success in OOH advertising. Additionally, users gain access to real-world tools and best practices that enhance their ability to plan and execute highly effective OOH campaigns.
The educational content at Vistar Academy also explores how DOOH can amplify the impact of other media channels, helping advertisers create more cohesive and powerful campaigns. Participants learn proven strategies for selling programmatic DOOH, supported by success metrics such as consumer behaviour insights, DOOH performance data and ROI statistics that highlight the strength of the channel.
In addition, the platform addresses common challenges and misconceptions about programmatic DOOH, equipping users with the knowledge to overcome obstacles and maximise the effectiveness of their campaigns.