Oracle has announced new capabilities within the Oracle Unity Customer Data Platform (CDP) that provide organisations with precise views of customer accounts and buying groups to optimise marketing and sales revenue growth initiatives.
The latest updates offer marketers and sellers actionable account views that leverage all customer intent data from marketing, sales, and service combined with finance, product usage, contract, and supply chain sources to engage buying group members at target accounts with precise upsell and cross-sell opportunities.
Oracle Cloud CX group vice president of product, Stephen Streich said, “To create long-term value for their customers and the organisation, and capitalis on the full potential of AI, organizations require a foundation of complete and connected customer and enterprise data.
“The new AI capabilities and new account-level visualisations in Oracle Unity CDP leverage that complete data to intelligently guide the right action, at the right time, to the right accounts and decision-makers, allowing organizations to increase sales, customer retention, and build long-term relationships with their customers.”
Oracle Unity CDP is part of Oracle Fusion Cloud Customer Experience (CX), a connected suite of applications that help create, manage, serve, and nurture customer relationships.
New capabilities in Oracle Unity CDP draw on embedded AI and connected customer and organisational data to provide insights to drive precise campaigns that help grow revenue and lifetime value of target accounts and customers.
Account Profile Explorerhelps marketing and sales teams deliver precise, value-add upsell and cross-sell engagements to grow revenue opportunities. It provides a view of an account from a foundation of connected business and customer data that drive native AI recommendations and can pinpoint recommendations for the best offer.
Buying group and opportunity scoring helps sales teams quickly and accurately identify opportunities within a buying group by using AI to detect signals, based on role, title, and aggregated topic engagement, and determine next steps.
Native Oracle Analytics Cloud integrationassists marketers expand insights, enhance decision-making, and optimise campaign performance with visualisations and guidance from a foundation of unified customer and organizational data.
Industry onboarding acceleratorsallows organisations to accelerate time-to-value on CDP implementations with industry-optimised templates, data models, and attributes. Oracle Unity CDP now has industry accelerators for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail.
Oracle makes B2B buying experiences easier
Oracle has also announced new capabilities within Oracle Fusion Cloud CX to give buyers self-service access to a unified and active view of their commercial relationship with an organisation.
The latest updates provide buying groups and selling teams with a collaborative commerce solution that delivers a view of quotes, orders, account and contact profiles, subscriptions, renewals, and assets to help drive better outcomes and revenue throughout the life of a business relationship.
Oracle Cloud CX senior vice president of product development, Kartik Raghavan said, “By unifying buying, selling, ordering, and billing flows across the organisation, we’re enabling enterprise organisations to bring new value to their customers as they build better long-term relationships. We’ve spent the last year folding our industry-leading commerce offering into our unified revenue transformation solution, so now our customers can easily activate a buying channel that handles all the complexities of B2B selling.”
The new digital buying experience connects processes and data from customer experience and financial applications in Oracle’s revenue transformation solution to support go-to-market models such as recurring revenue, usage-based, and consumption-based strategies.
New use cases include self-service access to engage with buyer groups through shared access to quotes, orders, account and contact profiles, subscriptions, and renewals; assisted buying experiences to engage with selling teams and find a solution evaluating product fit, negotiating pricing or terms, or assistance with placing orders; and full-service sales engagements to engage buyers with an intelligent, interactive buying experience from sharing quotes and content through onboarding a new account.
New capabilities in Oracle’s revenue transformation solution include Generative AI for contract summarization to reduce contract processing time and close deals faster by providing quick answers to contract-related questions; Generative AI for sellers to capitalise on sales opportunities and drive further account expansion by drafting emails, activity summaries, sales executive briefings, and executive summaries; and unified CPQ, contracts, and order management to increase speed and accuracy of transactions, manage complex enterprise sales agreements, and honour pre-negotiated terms.