ShopFully and MEDIA Central, the European leaders in drive-to-store, have joined forces with Flipp, the Canadian technology company leader in digital merchandising in North America, to create the global leader in the market.

Following the merger between ShopFully and MEDIA Central one year ago, this transaction combines the leadership and expertise of three companies to serve thousands of blue-chip retailers and brands across 27 global markets, reaching over 400 million head of household shoppers in Europe, North America, Latin America, and Australia.

The new ownership structure will be led by majority owner, Truelink Capital and include Insight Ventures, Bregal Unternehmerkapital, and Highland Europe.

Flipp helps major retailers and brands in the US and Canada enhance digital merchandising by creating and distributing local promotions to shoppers. ShopFully and MEDIA Central empower retailers and brands to engage consumers with hyper-localised digital promotions, driving foot traffic and online sales.

ShopFully CEO and MEDIA Central Group CEO of digital, Stefano Portu (main image) said, “Following the combination of MEDIA Central and ShopFully last year, this integration is the natural next step in our strategy, creating a unified global leader in drive-to-store marketing. Leveraging our unique, AI-powered marketing tech platform and investing jointly into product and technology will allow us to offer even greater value to our customers worldwide.”

Flipp CEO, Michael Silverman (above) added, “Flipp is trusted by retailers and brands to provide innovative merchandising solutions in the evolving digital landscape. Shoppers expect seamless personalised experiences across their shopper journey, spanning both in-store and online touchpoints.

“By merging Flipp, ShopFully and MEDIA Central expertise, we will offer a full range of drive-to-store solutions. This will ensure that shoppers are empowered with critical shopping content, while retailers and brands can leverage their promotions to drive shopper engagement.”

The transaction is expected to close by Q4 2024, subject to regulatory approvals and customary closing conditions. Flipp, ShopFully and MEDIA Central will maintain their brands and continue serving customers in their respective markets.