At Dreamforce 2024 in San Francisco, Salesforce announced new Slack AI features that integrate with Salesforce to boost team productivity — bringing AI into the forefront of Slack’s unified app.

With cloud innovation, Slack AI streamlines workflows and enhances collaboration across teams through AI-driven insights and automated workflows, unified integration with Salesforce for team collaboration, and scalable and flexible cloud-powered solutions.

Salesforce also unveiled a series of Marketing Cloud innovations to help customers unlock data from across their businesses and use Agentforce AI agents and automation capabilities to engage customers on their terms.

These new innovations not only help improve customer relationships, but will make doing so easier, while improving team productivity and efficiency through unified, actionable data for smarter decision-making, AI-powered customer engagement through Agentforce AI agents and automation for personalised interactions.

Salesforce introduced the next generation of Commerce Cloud, unifying every element of commerce — B2C, DTC, and B2B commerce, order management, payments, and more — on a single, integrated platform powered by enterprise-wide data and trusted AI.

This fully unified experience on a single platform brings autonomy and agility to merchants, buyers, and shoppers, while helping companies scale their workforces and boost revenue across digital and physical channels.