Lifecycle marketing agency, Chronos Agency has teamed up with HubSpot to help support sustainable growth for e-commerce businesses in Australia and New Zealand, while expanding its services beyond e-commerce into new industries.

Leveraging its six years of experience helping e-commerce businesses extend the lifetime value of their customers, Chronos Agency will now service business-to-business (B2B) organisations with lifecycle and retention marketing strategies.

Chronos has joined HubSpot’s Solutions Partner Program, an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. As a client of Hubspot, Chronos has grown its business by incorporating inbound strategies to attract, engage, and delight customers over the past year.

In the first half of 2024, Chronos experienced 50% growth in new deals created in the ANZ region compared to the same period in 2023. With this new partnership, Chronos anticipates further growing its presence and customer base in ANZ, focusing on helping businesses implement sustainable growth strategies.

Chronos Agency chief revenue officer, Nina Jung said, “Quickly following the expansion of our presence in Australia, we’re excited to be partnering with market leader, HubSpot, through their partner program to expand our service offerings to wider industries across the ANZ region.

“With our global expertise in lifecycle marketing, we are well-positioned to extend our skills and best practices to a wider range of industries that leverage marketing automation to engage customers. Clients and partners have increasingly sought our support for marketing initiatives on the HubSpot platform.

“This partnership, and our expansion beyond the e-commerce sector, addresses growing market demand. In today’s challenging economic climate, we remain committed to educating and supporting businesses in achieving sustainable growth through lifecycle and retention marketing, and we’re excited that this partnership will help us fulfill that mission.”