AI-powered mobile marketing platform, Attentive has recorded 125% revenue growth in Australia with more than 200 local brands on the platform. This momentum underscores rising demand for a unified SMS and email marketing solution, and AI innovations using real-time data analytics that enable brands to create personalised experiences.
Attentive regional vice president of Asia Pacific, Zach Hotchkiss said, “Australia is continuing to experience strong, steady growth in e-commerce, increasing opportunities for brands to send personalised and interactive messages that deliver truly one-to-one experiences.
“Our growth in the market is a testament to the significant value that shoppers and brands are experiencing in a more targeted SMS approach. As companies look to gain a competitive edge, we’re helping marketers reimagine personalisation in the AI age by providing cutting-edge tools that will deliver the highest performance.”
According to a recent Attentive global consumer survey, more than 87% of Australian consumers are interested – or have already signed up to – receive texts from brands, contributing to Attentive’s growth in the local market since entering in 2023.
Matthew Harrison, content and campaigns specialist for homewares retailer, Designstuff said, “When done right, SMS allows us to engage with our customers in a friendlier, more conversational way, almost like chatting with old friends and something we weren’t able to achieve as effectively before. We’re excited to experiment with Attentive’s AI-powered tools to boost our efficiency and create highly personalised experiences for our customers.”
Sven Lindell, head of marketing and digital trade for designer furniture retailer, Lounge Lovers said, “SMS allows us to have a more immediate and targeted relationship with our customers. For example, when we wanted to significantly increase our sofa sales during the last End of Financial Year (EOFY) sales, we used SMS to target high-potential customers within our CRM program, resulting in more than 700 sofa sales attributed to SMS. Our Attentive subscribers have responded very well to the program, which has driven 55 times ROI in the past year.”
Brands in Australia can now consolidate SMS and email into a single, unified cross-channel platform with Attentive, and unlock seamless coordination between triggered and campaign emails, powered by Attentive’s AI tools.
Using real-time data analytics and AI, Attentive builds a rich identity graph that gives brands deep insights, enabling timely, personalised engagement in each brand’s unique voice. Leveraging the largest marketing datasets in real-time, Attentive AI helps brands deliver a one-to-one tailored marketing lifecycle for each subscriber at scale, driving an average revenue lift of 124% for brands.