The North Face is offering a free three-day climbing takeover at World Square from Friday 11 October to Sunday 13 October.
The North Face invites customers to step into the world of climbing, bringing the spirit of the outdoors to the heart of the Sydney CBD. Transforming World Square into an epic playground, this one-of-a-kind activation is designed to break down the barriers of climbing, making the sport more accessible and inclusive for all.
This comes as The North Face premiers its new brand anthem, ‘We Play Different’, which celebrates the fearless spirit and core values that has defined the brand over the last 60 years.
Filmed in the world’s most epic unconventional playgrounds, the campaign highlights the personal triumphs and milestones achieved by its world-renowned global athlete team and pays homage to the conquests and personal journeys of those who play differently in their approach to exploring summits, cliffs, trails and peaks.
‘We Play Different’ aims to challenge its customers to defy norms and explore new paths. To continue this theme, The North Face is encouraging the climbing curious to get involved in beginner friendly, free climbing workshops in World Square shopping centre, in partnership with Australia’s leading bouldering gym, Blochaus.
The North Face athletes and special guests, including Lucy Stirling, and Olympian, Tom O’Halloran, will join the weekend-long celebration to coach, champion and educate consumers.
Participants can expect beginner friendly climbing sessions, live music, interactive games, free drinks, prizes and more. The activation is open to the public for one weekend only.