Design-driven platform for Australian entrepreneurs to build brands and businesses online, Squarespace announced Refresh 2024, its annual release of new products, features, and updates that empower entrepreneurs to take their business to the next level.
Squarespace is dedicated to helping entrepreneurs harness AI technology to enhance creativity and simplify operations. Squarespace is introducing Design Intelligence, a new approach to web design that combines cutting-edge technology, including AI, with two decades of industry-leading design expertise.
Built on Squarespace’s belief that AI should unlock human creativity, not replace it, the Design Intelligence suite of features aims to support and amplify creativity in building a personalised and unique online presence.
As part of Design Intelligence, Squarespace launched the next evolution of Blueprint AI, the company’s first AI-powered website builder. Serving as a creative partner, Blueprint AI helps users create elevated, fully bespoke websites through curated design and content recommendations that reflect their individual brand identity.
With Layout Switcher, an adaptive layout menu enables faster website design experimentation by offering a set of flexible compositions with content automatically embedded, then applied instantly to a page.
One-click styling combinations make it easier to preview and apply a new website aesthetic via handpicked font pairings, colour palettes, button styles and more, with recommendations aligned to brand personality.
Brand Identity Management is a central hub for crafting and storing unique brand identity that guides Squarespace’s AI writer to instantly generate first draft, on-brand copy populated across key surface areas, including website text, content descriptions, and client documents.
Squarespace founder and CEO, Anthony Casalena said, “Squarespace champions the irreplaceable value of human creativity, and our latest platform innovations are designed to further empower entrepreneurs to easily bring their visions, brands, and businesses to life.
“It has been an incredible year of innovation at Squarespace as we combine the latest technologies with our deep-rooted focus on design to deliver unmatched capabilities for customers globally.”
Built to support every type of business with an intuitive setup, plus management, monetisation, payment, and marketing tools, with Squarespace users can create on-brand, professional documents like invoices, proposals, and contracts, monetise content with one-time memberships or recurring subscriptions
A new experience for building automated email flows gives users control over outbound marketing. Users can structure campaigns based on audience actions and custom rules or browse existing templates to save time on customer communication.
There are also updates that make managing and growing a business easier, with dynamic dashboards, specialised analytics, custom navigation, and step-by-step setup guides with customised guidance for specific needs.
As one the world’s largest domains registrars, Squarespace continues to invest in new features to support domain customers. The latest innovation, Domains Dashboard, offers an improved experience for configuring domain DNS settings, email or domain forwarding rules, and more, all from one place. Plus, a new Reseller API allows qualified reseller partners to earn commission on every domain registration.
A modernised appointment details page makes it easier to manage key actions such as contacting clients, rescheduling bookings, or initiating the checkout process directly from the streamlined interface.
Acuity Scheduling also now features automated invoices generated directly from appointment details, which can be customised before sending.
New releases help Bio Site users capture content and interests in a single link-in-bio. With the introduction of Product Links, Bio Sites offers a better way to turn followers into customers. Users can connect their Bio Site to their Squarespace store or manually import products from any digital storefront.