Australia’s leading loyalty and digital receipts partner, Slyp has introduced Go Rewards, a new mobile app for consumers to access their loyalty programs and for retailers to leverage an all-in-one loyalty solution.
Until now, Slyp has been best known for its digital receipt offering, which reduces paper receipts at the point of sale by sending customers digital receipts directly via SMS or email.
With the launch of the free Go Rewards mobile app, consumers can access multiple loyalty programs, their digitised loyalty cards and digital receipts, as well as activate reward benefits, all in one place.
The platform allows retailers to design their own loyalty program based on their bespoke business needs and access first-party data to better understand their customers and enable real-time personalised offers at a SKU or category level.
Go Rewards is a first-of-its-kind full stack turnkey loyalty solution which helps retailers connect more meaningfully with their customers through personalised and seamless experiences, according to Slyp CEO and co-founder, Paul Weingarth.
“The app offers an intuitive experience for consumers to engage with their favourite retailers and we provide retailers access to the backend management system, including the loyalty wallet and mechanics for personalised offers and redemptions,” he told Retailbiz.
“The key fundamental of the platform is that retailers can choose how they want to reward their customers – for example, earn one point per dollar, cashbacks or weekly boosted offers – the possibilities are endless due to the flexible nature of the app. We have over 30 point of sale integrations for our digital receipts because we know real-time receipt level data is a critical component to enable a personalised loyalty member experience.
“Importantly, we are delivering first-party data to our retailers. While we aggregate the customer experience, the retailer still owns the customer relationship, and they can see who their customer is and what they are buying.
“This means offers can be personalised based on spend, which is where we can unlock retail media opportunities between the retailer and their suppliers to target high value customers. Being able to engage suppliers as part of this network is another critical element as it delivers more value to the customer and creates better stickiness for the retailer.
“Our data and insights enable retailers to better understand the performance of their program, like the return on investment (ROI) and what stores are performing best. They can then leverage this data to drive KPIs with staff members, action the data and talk to the customer outside of the app through traditional digital marketing channels.
“Go Rewards is a unique and fresh approach to loyalty that leverages modern technology including artificial intelligence (AI) and machine learning (ML) for enhanced personalisation. It offers a range of value-add opportunities for retailers to better connect with members and puts everything at the customer’s fingertips in one centralised place.”
Supabarn sees immediate success on Go Rewards platform
Supermarket chain, Supabarn, operating in NSW and the ACT, launched Go Rewards as a pilot in August 2024 to evolve its existing loyalty program.
The new Supa Rewards program is a points-based system that rewards customers with Supabarn vouchers for achieving point milestones, including personalised point-boosters, 10x bonus point shopping days and new member bonus products.
Within six weeks of launch, Supabarn’s loyalty tag rate increased more than 40% and loyalty share of revenue was up more than 50%. Supa Rewards members are spending 62% more per shop than non-loyalty members.
Supabarn CEO and founder, Theo Koundouris says the success is testament to the new Supa Rewards program offers executed within the Go Rewards platform.
“Australians are hunting for better value on their grocery shopping as the cost-of-living pressures continue to mount and this can only be achieved by providing them with more seamless experiences and better value. For example, our new program rewards customers with a $10 Supabarn voucher after earning only 1,000 points – half as many as other leading supermarkets,” he said.
“Customer feedback has been excellent because the app is easy to use, engaging and provides more personalised offers. With our old legacy system, we used to deliver the same promotion to all customers but 90% of them wouldn’t be interested in that deal – now we can create offers based on individual purchase behaviour.”
While Koundouris acknowledges that the major supermarkets are ahead of the curve with customer loyalty data, he believes it’s a game changer for small to medium-sized businesses.
“Previously it was near impossible to invest in developing a tool like this for our customers due to cost constraints and limited budgets. The Go Rewards platform allows us to tap into the power of direct marketing and make data-driven decisions,” he said.
“It’s critical for bricks-and-mortar businesses like ours to have access to these tools and be able to create a more powerful in-store experience to not only survive but thrive in the long-term. The platform also allows us to connect suppliers directly to their target customers. This is a huge win particularly for local suppliers who aren’t stocked in the major supermarkets and haven’t had access to this kind of data before.
“As the Go Rewards tool continues to develop, it will become our number one marketing platform as it drives brand loyalty and rewards customers directly. One of our goals over the next six months is to increase our membership rate from 20% to 70% of our customers. Word of mouth will be a key driver in reaching more customers because when people are rewarded and enjoy the benefits, they talk about it.”
Feature image: Paul Weingarth (Slyp) & Theo Koundouris (Supabarn).