Australia’s leading digital marketing agency, Impressive has introduced a new SEO tool designed to automate the research and creation of SEO-optimised landing pages for retailers.
Recently awarded the prestigious AFR Most Innovative Companies Award, the launch of Skailed empowers businesses to significantly boost online traffic, conversions, and revenue through advanced SEO strategies.
Skailed is the brainchild of Impressive head of SEO, Sam Makwana (pictured above), who recognised the need for a scalable, automated solution while addressing a client’s request to build hundreds of landing pages in a limited time frame.
Together with Impressive CEO, Robert Tadros (pictured below), they led the project, developing Skailed over the past year through a collaborative, agile-based approach within Impressive Labs.
“Many agencies rely on third-party tools to solve complex problems, but we wanted to create a solution tailored to our clients’ unique needs. Skailed is a direct response to the challenges our clients face, and its success is driven by continuous iteration based on client feedback and data,” Makwana said.
Skailed was developed by Impressive Labs, the in-house R&D arm of Impressive, to simplify and streamline the process of creating thousands of targeted SEO landing pages manually. By automating this process, Skailed helps businesses improve SEO performance while saving significant time and costs.
With the capability to create, optimise, and index hundreds of high-revenue-generating category landing pages in less than four hours, Skailed directs high-intent shoppers to relevant website pages based on their search queries.
Unlike traditional SaaS companies that create tools for agencies, Skailed was built from the ground up by the team that uses it daily, allowing for rapid feedback and ongoing improvements. As a scalable tool, it is able to work for businesses of all sizes across a range of industries. It connects directly to Shopify, making it easy for businesses looking to enhance their programmatic SEO strategies.
“Winning the AFR award for Skailed is a testament to the hard work and creativity of our team. We are incredibly proud to be recognised for pushing the boundaries of what digital marketing agencies can achieve through innovation,” Tadros said.
Skailed is already delivering results for e-commerce retailers and businesses including Space Furniture, The Memo, Mattel,and Scanlan Theodore. Impressive is poised to expand the tool’s capabilities across additional CMS platforms.