Foot Locker has opened its first reimagined store concept in Australia in Melbourne Central. The newly designed format marks the fourth global unveiling of Foot Locker’s retail revitalisation, following successful launches in New York, New Jersey, and Paris.
The new store features Foot Locker’s ‘Home Court’ experience – a premiere multi-brand basketball destination, developed in partnership with Nike and Jordan Brand. Foot Locker Home Court blends customer service with the latest on-court and off-court products from Nike and Jordan Brand as well as brand partners adidas, PUMA, New Balance, Under Armour, and more.
Spanning over 9,900 square feet, the Melbourne Central store elevates the sneaker enthusiast’s experience with a modernised layout, expanded product selections, and personalised shopping experiences. Advanced technological features are designed to enhance customer service with real-time inventory access and streamlined checkout.
Foot Locker Asia Pacific vice president and general manager, Natalie Ellis expressed her excitement about the new Melbourne Central store.
“Melbourne’s love for sneakers, sports, and basketball culture makes it the perfect location for our first Foot Locker reimagined store in Australia. We’re thrilled to offer the unique Home Court experience, developed in partnership with Nike globally and locally, as well as deliver an elevated, community-driven shopping experience for our customers that celebrates sneaker culture, rooted in innovation and personalised service,” she said.
“This store sets the stage for what’s to come in the region as we gear up for the next 50 years, ensuring that Australia experiences the best Foot Locker has to offer at the same pace as other key markets around the world.”
The Melbourne Central location plays a pivotal role in the company’s Lace Up Plan, aimed at transforming the brand’s retail footprint with new concept stores and moving into off-mall locations where appropriate.
“Foot Locker has long been the global home of sneaker culture, and our new store concept embodies this spirit by serving and inspiring consumers from all segments in Australia. We take immense pride in introducing this innovative experience in Melbourne, a space designed to foster community, embrace technology, and showcase top-tier sneaker offerings. This new location will become a go-to destination for passionate fans eager for the latest in sneaker culture,” Ellis added.