ENJO Australia has made the strategic decision to shift its business model to an exclusive online-only platform, effective 19 November, 2024, in line with online shopping growth and to increase convenience for customers.
ENJO CEO and founder, Barb de Corti said, “For 30 years ENJO has built a reputation in Australia for the quality of its products and its ability to understand and cater to customer preferences and market trends. In this new chapter of our business, we are exclusively focusing on enhancing our e-commerce platform to create a more streamlined online shopping experience.”
Australia Post’s 2024 eCommerce Industry report found that Australians spent $63.6 billion with 8 out 10 households shopping online in 2023. To better align with this shift, ENJO will move away from its independent consultant model for a better e-commerce offering.
The Austrian-manufactured cleaning range with high tech design is not only kind to the body, but the planet as well.
“As a leader and pioneer of sustainable cleaning in Australia, ENJO’s longevity and success is down to our ability to adapt and change with the times. The market is always evolving, and we are committed to delivering the same exceptional products via this more convenient and efficient online platform,” de Corti said.
ENJO’s recently commissioned survey, conducted by Mumpower, revealed 60% of Australian mums have tried a sustainable cleaning product in the past two years. 70% of mums were concerned with sourcing the appropriate safe and nontoxic products to use around kids. The research shows this key cohort, particularly Millennial and Gen Z who spend the most per week on cleaning products, largely preferred to shop online.
“Gen Z and Millennial mums are driving the demand for good value, safe, and reliable cleaning products which don’t hurt the environment or compromise our health. They are trailblazers who are not only changing up the way the chores are split at home, but they’re also embracing new ways of cleaning by going chemical-free.”
For Plastic Free July, ENJO encouraged businesses and consumers to reduce the amount of rubbish they send to landfill. The brand also recently teamed up with textile recycling company, UPPAREL to save fibres from going to landfill.
“In addition to this we are promoting the zero-waste movement as a way of transitioning from consumerism towards a more sustainable model of consumption.”
As ENJO moves to strengthen its e-commerce presence, de Corti remains grateful for the support of its independent consultants who have contributed to the brand’s growth to date.
“I want to deeply thank the independent consultants who have been an essential part of our ENJO community all these years. It is because of their passionate hard work in introducing sustainable cleaning to homes across the country that ENJO has been able to build such a strong and resilient customer base. As ENJO moves forward with its next chapter, we look forward to finding new ways to maintain these long-running ties with our cherished ENJO community members,” she said.
As part of this transition, customers still have the opportunity to book an in-home Show x Share event with an independent consultant until 18 November, 2024.