Advertising commerce technology, Vudoo has welcomed Drew Perry as managing director for Asia Pacific to steer the company’s continued success in the region.
Perry has almost two decades of expertise and leadership in the ad tech space, including as a founder of Autonic, an intelligent business automation and system integration solutions provider. He has also held senior roles at Comcast-owned programmatic advertising platform FreeWheel and global media and technology firm, AOL.
Perry will play a pivotal role in capitalising on Vudoo’s strategic relationships with global agency partners, leading the way with interactive commerce-driven ad products that facilitate deep consumer engagement and drive measurable results for brands.
He will also focus on crafting tailored strategies that drive adoption, build key partnerships and ensure that Vudoo stays agile amid the rapidly shifting digital landscape in the region.
Vudoo CEO and founder, Nick Morgan said, “We are delighted to welcome Drew to the team. His extensive experience in the advertising and ad tech industry, specifically on a global and local scale, is a great win for Vudoo.
“Drew’s values and strategic outlook align well with the Vudoo team and we’re confident that his leadership will help drive our commercial and cultural goals, setting a strong foundation for the next phase of our growth across this key market in realising the Vudoo vision.”
Perry believes Vudoo is uniquely positioned to enable brands and agencies to amplify their existing strategies.
“I was drawn to Vudoo as it is at the forefront of innovation in commerce media, particularly in driving direct consumer engagement through interactive shoppable ads,” he said.
“The ability to connect brands and audiences with seamless purchasing at the point of inspiration is incredibly exciting. Vudoo’s platform equips businesses to rethink and reimagine what a campaign can be, providing them with a point of differentiation to bolster engagement and drive innovative and effective results while measuring intent signals along the way. I’m excited to spearhead this transformation where there’s huge growth potential in piloting innovative solutions.”