Australian-made and owned insect repellant brand, RID has been named a winner in the Product or Service Launch or Relaunch category of the Australian Marketing Institute (AMI) Marketing Excellence Awards.
AMI is the country’s leading marketing industry body. The awards, judged by industry peers, recognise and celebrate marketing initiatives and campaigns demonstrating creativity, innovation and measurable sales results.
Competing against several well-known national and international brands with more prominent advertising and marketing presences, RID emerged as the winner, affirming its strong market position.
RID marketing manager, Rob Milne said, “The AMI award solidifies RID’s resurgence in the market. The innovative rebranding delivered a fresh look with clear product messaging, designed to highlight the strength of RID’s unique medicated formula, offering both repellent and antiseptic benefits.
“To further support the relaunch, we executed a strategic media plan that successfully boosted sales, driving overall revenue growth by 68.2%. This impressive and highly encouraging result positions us strongly as we head into the traditional seasonal sales period.”
Launched in Queensland nearly 70 years ago, RID provides essential everyday protection and healing antiseptic care. RID is the only brand that offers dual protection, repelling insects while also helping prevent skin infections from bites.
RID is available from major retail supermarkets, pharmacies and Bunnings.