Golf Gods, the Australian brand started by two mates that has revolutionised golf fashion, is celebrating 10 years of groundbreaking growth and daring designs which have captivated a new generation of golfers and seasoned players alike.
Founded by Adelaide tradies, Dale Smedley and Shaun Trevillian, Golf Gods was born from a desire to create golf apparel that embraces fun and breaks away from the sport’s serious conservative norms.
“What began as a side hustle with a $2,000 investment packing orders in a shed, has, within 10 years, evolved into a leading name in the golf industry, recognised worldwide for its high-quality, unconventional apparel that has been embraced by golfers from 146 countries across the world,” Smedley said.
“Looking back to those early days when we started out of my garage, we never could have imagined how much the brand would take off, but it’s testament to the growing cohort of golfers who are moving away from stiff and almost corporate wear on the golf course.”
One of Golf Gods’ most significant achievements has been its ability to resonate with the younger generation, particularly Gen Z. In just two years, Golf Gods has seen a 30% increase in sales of youth-oriented apparel lines —a number that continues to grow thanks to the brand’s trend-focused product releases and strong social media presence.
“Our journey began with a simple idea: to shake up the golf world and bring something different to the table,” Trevillian said.
“For the past decade, Golf Gods has been fearless in pushing the boundaries of golf fashion. We’re proud to celebrate 10 years of making bold, stylish choices that other brands shy away from. One of our biggest achievements has been capturing that younger wave of golfers who are the next generation of golfers. However, we’re also proud to be loved by an older cohort of golfers who don’t take themselves too seriously and aren’t too shy to have a bit of fun.”
The brand’s success has also seen collaborations with Australian brands including West End and Hahn. The team have successfully worked with LIV Golf, PGA Tour of Australasia winner Lachy Barker and world-ranking golfers, including number one ranked world long driver, Colton Castro and American world long drive athlete, Bobby Ray.
Golf Gods is set on expanding its global footprint with recent showroom openings in Thailand and the US and plans to explore new markets.
“We’re just getting started. With our sights set on further growth in the US and Asia, we’re committed to pushing the limits of what’s possible in golf fashion. Our commitment to innovation and creativity remains at the heart of everything we do, and we’re excited to continue redefining what it means to be a golfer in the modern world,” Smedley added.