Leading digital analytics platform, Amplitude has released a new product, Web Experimentation, designed to make it easy for product managers, marketers, and growth leaders to A/B test and personalise web experiences.
With visual editing and point-and-click interaction, Web Experimentation reduces the need for engineering support and accelerates testing.
A/B testing tools are often difficult to use and scale as they require extensive engineering resources, lack flexibility and introduce page slowness, which impacts conversion rates. They can also suffer from disconnected data and clunky integrations.
With Web Experimentation, Amplitude offers a powerful and self-serve way to easily run A/B tests to drive better conversion without compromising page performance. With step-by-step guidance, teams can modify the page, add targeting options, and start their experiment in a few clicks.
Amplitude chief product officer, Francois Ajenstat said, “Change is the only constant in technology. As a result, teams must be ready to move faster than ever. We want to help anyone embrace experimentation without slowing them down. That’s why we created a powerful Web Experimentation product that’s easy to adopt, use, and scale.”
The Web Experimentation product offers a visual experiment editor to run experiments using clicks, not code, directly on top of a website or single-page app; guided user experience to set up A/B tests correctly every time; high-performance infrastructure with built-in statistical algorithms; custom code editor with the ability to use blocks of JavaScript, CSS, and HTML to test modals, banners, page layouts, and more.