Click Frenzy, Black Friday and Cyber Monday will see 53% of Australian online shoppers bring their holiday spending ahead to secure bargain gifts, new research from CouriersPlease has revealed.
More than one in three (35%) survey respondents said they would do their Christmas shopping early to buy gifts at bargain Black Friday prices. By comparison, 21% of survey respondents said they would hold off until mid-December, 11% will buy during Click Frenzy and 7% during Cyber Monday.
The survey also revealed that last year more respondents did their Christmas shopping at the last minute, with 40% of respondents making purchases in mid-December.
CouriersPlease found that under-50s are more likely to get their Christmas shopping done during Black Friday sales this year (43% will shop at the sale, compared with 23% of over-50s). Two thirds (66%) of under-50s will buy Christmas gifts across all three sales, compared with just one third (36%) of over-50s.
In contrast, over-50s are more likely to forego Christmas shopping altogether (27% won’t shop at all, compared with 9% of under-50s). CouriersPlease CEO, Richard Thame says the survey results highlight to the success of Click Frenzy, Black Friday and Cyber Monday among Australian consumers. “The proximity of these back-to-back sales events to Christmas, their deep discounts, and their extended durations – with Black Friday lasting up to two weeks – have proven to be a winning formula for retailers.
“The sales enable retailers to capture a large share of Christmas spending in November. With consumers likely to have smaller Christmas shopping budgets in December, retailers would be wise to target their Black Friday sales to Christmas gift buyers to successfully compete for a share of wallet.”