Leading customer engagement platform, MoEngage has unveiled a range of new product features to help Australian marketers win this festive season.
Leading the suite of new functionality is Connected Apps, a low-code framework designed to unify data from messaging platforms, retargeting tools, data warehouses, IVR, and chatbots. It enables marketers to gather and centralise insights, helping deliver more personalised experiences.
In another industry-first, MoEngage has rolled out bi-directional native integration with Salesforce CRM. As one of the world’s most widely used CRMs, Salesforce stores customer data that marketers can access and exchange with MoEngage to create personalised campaigns in real time. This integration reduces costs by eliminating custom integration requirements and enables marketers to streamline data flow across platforms for instant, context-rich engagement.
Designed to enhance customer engagement, Merlin AI for Images empowers marketers to generate a diverse range of images tailored to specific campaign needs, transforming ideas into engaging visuals.
Gmail Annotations boost email open rates by embedding images, coupon codes, product recommendations, and offer expiration dates directly within Gmail’s promotions tab. This functionality allows recipients to view key details without opening the email.
Plus, WhatsApp for Transactional Messaging in MoEngage Inform enables marketers to amplify the reach and impact of transactional alerts via WhatsApp, alongside other channels like email and SMS.
MoEngage has also launched Smart Coupon Management, which allows marketers to allocate single-use coupons in real time and manage them via a dashboard. With proactive alerts for coupon shortages and expiration dates, this tool optimises coupon distribution.
MoEngage CEO and co-founder, Raviteja Dodda said, “With the peak season underway, Aussie marketers need tools that allow them to meet consumer expectations in real time. Our new features are built to equip marketers to engage customers at scale, delivering personalised experiences tailored to unique preferences and behaviours.”
MoEngage country manager for Australia, Michael Ricciardone added, “These innovations mark a significant step forward in empowering brands to engage customers with precision and agility. With streamlined data integration and engagement tools, MoEngage helps brands drive meaningful customer connections from Black Friday through the holiday season and beyond.”