Australia’s largest leading lifestyle destination, Chadstone has partnered with out-of-home advertising company, JC Decaux, design agency Studio Round, and independent media agency, Nunn Media, to bring its own vending machine to Melbourne.
Located directly outside Flinders Street Station, just 250 metres from the Chadstone Tourist Shuttle coach stop at Federation Square, the gift card vending machine allows shoppers to select from either $25, $50 or $100 gift cards by simply selecting their desired value, paying via PayWave, and the vending machine will dispense the card.
Chadstone head of brand and marketing, Mardi Ashkine said this initiative is just another way Chadstone has earned its title as Australia’s leading lifestyle destination.
“A Chadstone gift card is the ultimate gift of choice as it provides access to over 500 stores under one roof, including Australia’s largest concentration of luxury and global premium brands, as well as a range of dining and entertainment experiences, plus Hotel Chadstone. The Chadstone gift card vending machine in the heart of Melbourne’s CBD offers the ultimate and most convenient way to shop this Christmas,” he said.
The tram-stop activation also aids in promoting the Chadstone Tourist Shuttle, which operates daily between the CBD and Chadstone. The free 20-minute double-decker shuttle runs frequent departures from the Federation Square from 9am Monday to Saturday, and from 10am on Sunday, with additional evening services for extended trading hours.
The Chadstone gift card vending machine will be dispensing until 22 December 2024.